Big Picture

Fast fact #33

#33: Research has found that people tend to associate sweet and sour tastes with high-pitched sounds and umami (savoury) and bitter tastes with low-pitched ones, and that people enjoy food more than 'matching' music is played during eating.

Bibliography

Source: Crisinel, Spence. Atten Percept Psychophys 2010;72(7):1994-2002.
http://www.ncbi.nlm.nih.gov/pubmed/20952795
Originally published in The Big Picture Little Book of Fast Facts
http://www.wellcome.ac.uk/Education-resources/Teaching-and-education/Big-Picture/All-issues/Special-Fast-Facts-book/index.htm

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