Real voices: scientific
Dr Adrian North, music psychologist

What do you do?
I'm a music psychologist and Director of Psychology at Heriot-Watt University, Edinburgh.
How did you first get into music?
I started playing the guitar at age ten and still play now, although I am absolutely terrible! A career as a musician was never a possibility.
What part does music play in your life?
While lots of music psychologists study the process of making music, I examine the listeners' point of view. One thing I'm exploring at the moment is the possible negative effects of rap and heavy rock music on young people. I also research the use of music in commercial environments such as restaurants and shops, which is a multimillion-dollar worldwide industry.
My research means that I have become sensitised to the music that we hear around us, and I've realised how prevalent music is in our everyday lives. Also, I'm sure I'll be monitoring what my son listens to when he's older!
Who has been the greatest musical influence on you?
It has to be the Beatles: clearly the best band in the world! They have wonderful melodies combined with wonderful musicianship and wonderful lyrics. There's also the cultural aspects: they were at the forefront of the change that showed pop music could be art.
Why do we have music?
It's clear that people use music as a badge of identity, but they also use it as a medicine - dosing themselves throughout the day to get what they want from a situation. Just think of the kind of music used in gyms.
iPods and other technology are changing the way we use music. When I was doing my A levels I'd walk around college with a bag full of cassettes, which still only covered a tiny proportion of my music collection. Now, people can take their entire collections with them. For many young people today, listening to music is a much more throwaway experience. There will be times when you really get into the music, but sometimes it's just sonic wallpaper, on in the background.
What's your desert island disc?
It has to be the Beatles' 'Magical Mystery Tour', the most tuneful of the lot.
Find out more about Adrian’s work.
This article is part of the online content for ‘Big Picture: Careers From Biology’ and originally appeared in ‘Big Picture: Music, Mind and Medicine’ (2009). Find out more about the ‘Big Picture’ series.


