Exciting design in the windows of the Wellcome Trust headquarters
The front windows of the building are seen by over 1.8 million passers by each year, providing the perfect opportunity to engage the public with our work.
Our window display changes at least once a year, with each one providing a unique artistic interpretation of what we do.
Current display: Reflex
Installation by rAndom International
2011
'Reflex' inhabits the Wellcome Trust's windows as though it were a living organism. By reacting to passers-by it invites a physical response to the building.
The installation's swarming behaviour is based on an algorithm developed to emulate the collective decision making that we see in large groups of creatures such as birds or ants.
Watch our video of 'Reflex' in action.
Running time: 1 min 1 s